Thursday, 24 March 2011

A Masterclass in PR from Fabric

The press release is a tricky beast to tame. Too much detail kills any mystique; too much mystique gives the reader nothing to latch onto. So we give record label & failing rabbit-warren Fabric a tip of the Baker's Cap for their increasingly ephemeral press releases...

The latest release on Fabric is a mix by Hype Young Thing, Ramadanman (also, confusingly, trading under Pearson Sound and David Kennedy). Now: this is a cutting-edge DJ at the top of his game, whose forward-thinking yet dancefloor friendly productions and remixes are the perfect choice for a Fabric mix. The press release, however, manages to bludgeon any excitement out of you within seconds. To celebrate Fabric's mastery of the press release, we've compiled a choice selection of their finest statements: